SEO is an ever-evolving field and we have to stay ahead of the curve and learn the emerging trends in SEO to outrank our competitors in business.
Google is updating its algorithm more than 500 times a year, so we also have to update ourselves quickly to be a step ahead. So, in this article, we discuss the latest emerging SEO trends.
Understanding Current SEO Landscape
Now, SEO is different for different businesses, and one strategy may not work for others that effectively. But, here is a glimpse of what’s happening in SEO.
User intent
People in SEO are focusing a lot on user intent these days, digging deeply to understand what exactly their ideal user is looking for, in what scenarios, and for what purpose in mind.
Because they want to solve the user’s problem as quickly as possible.
AI-generated content
There are a lot of content writers who are struggling due to AI involvement in creating content. But, is AI content that good? Maybe yes, But do search engines support AI content? I think a big NO, and that is because it looks and reads the same. There is nothing unique left in that content.
But these days more than 90% of articles published online are written by AI, and search engines are not supporting it, so it could be a huge advantage to write manually engaging articles. It takes time but it is worth it.
Google on paid links
Google is very strict on paid links, especially backlinks from link farm websites, that are designed specially to sell backlinks. Google can’t recognize one backlink to your website in a niche business website, but it can identify the websites that are just publishing random content and is giving backlinks to random websites.
I’d recommend you stay away from these link farm websites to save your online rankings.
Emerging Trends in SEO
1. Voice Search Optimization
With the increasing adaptation of Smart speakers and AI apps like Siri, Alexa, Bixby, and OK Google, Voice search optimization is a thing that we need to focus on.
How can we optimize the content for voice search optimization?
- Use a conversational tone in articles
- and write content in FAQ style
- Use long tail keywords
- Regularly update the content
- Optimize for user intent
- Focus on NPL (Natural Language Processing)
Now, why should we focus on voice search optimization?
All the old content on the internet is not that optimized for voice search optimization, so we can take advantage of getting our articles ranked.
Mobile-First Indexing
Mobile devices are dominating the internet in search queries. And it is expected to increase over time. Search engines will be testing the webpages on mobile users to get feedback from the users. So, there can be no website that could be ranked well without mobile optimization.
So, make sure to optimize your website for mobile devices.
Conclusion:
Staying ahead of the curve in SEO is something we need to focus on to outrank our competitors.
But sometimes small-medium business owners have no enough time to focus on the SEO of their website. And for solving this problem, we provide a service that takes care of all the SEO needs for your business to make your presence strong on the internet
Book a free consultation with us today, and figure out if you need a professional SEO service.