Link building is an essential part of off-page SEO for any website to succeed, so today, we will discuss some great strategies for link building.
See, when we are building links from other websites to our website, we should take care of a few things and those are:
- Is it relevant to get a link from this website?
- What is the spam score of this website?
- What is the authority of this website?
- What type of audience visits this website?
- What is the niche of the website?
After looking for many websites, we can easily find some that fit our requirements and now is the time to see if they accept guest posts. if not, we may contact them on their social media accounts or through email. Now it usually takes a few days to secure one good backlink this way, and many times the people would not reply to you or they would not publish your content, or if they publish they could remove your backlink from it.
But it is worth all the efforts to get a good backlink. So what are the most effective ways to build backlinks? So, here are the ways that could help you to build backlinks effectively.
#1 Create Sparkling Content:
Create content that is unique, solves the problem of the user and you are going to be loved by the users as well as search engines.
See, creating content doesn’t mean just creating it for the purpose of ranking and getting more people on the website, it should be created in a way that converts people to purchasing your product or services. Basically think of your blog as a good salesman, providing people what they need effectively and also providing you business.
Creating highly engaging and valuable content attracts natural links and you can generate a ton of backlinks through this that you could not possibly make in the entire year manually.
#2 Guest Blogging:
Now this part also has to do with creating great content, but now you have to let other people publish that content on their website, you have to take care of this so that your content is not just oriented about your niche, but also has to do with the website niche that you are targeting. And it should not be just focusing on sending the user to your website, because this way the website could reject your guest post. Make it a very informational post and just sneak one link in a keyword related to your industry.
If your guest post doesn’t get accepted or you haven’t got any response from the website, you can then go ahead for target another website with that content piece.
#3 Broken Link Building:
You can find some websites that are a good option for getting a backlink, And then you can search for some articles in their blog related to your niche and find some broken backlinks from those articles. And after that, you can just reach them out suggesting to replace that link with a link of relevant content to your website.
This seems a long process to follow, but this can get you some quality backlinks from authority websites.
#4 Skyscraper Technique:
Identify some great content pieces in your blog, and create a comprehensive version of that content. Now reach out to websites to post that content and link to the original detailed post on your website.
This enhances the chances of getting the article posted.
#5 Resource Link Building:
Create comprehensive resource pages on your website, giving the most detailed information about that topic, and then reach out to the websites that may find your page valuable and ask for a link.
These pages attract a lot of links.
#6 Utilize Social Media:
Share your content on your social media accounts to increase the visibility of your website or content piece. Now these backlinks don’t directly have an impact on the SEO of your website, but when a use comes from social media to your website, it gives the signal to the search engines that your content contains some valuable piece of information.
It also helps you to stay active on your social media platforms, increasing its reach, over time.
#7 Build Relationships:
Network with other bloggers and businesses in your industry, building healthy relationships with them would help you build more backlinks naturally
I’d not suggest you ask them to build backlinks every time you post a new content piece, because Google and other search engines can identify this type of backlink creation practices, and it may flag your website.
So let it be more natural and let them give you a backlink as they want.
#8 Submit to Directories:
Submit your websites to reputable directories in your industry, this will help other people and businesses reach you and also increase your website authority.
Now, while creating profiles on these directories make sure to use the NAP (Name, address, and Phone number) similar to your website because search engines wouldn’t identity both addresses as the same if they have any slightest difference.
Be cautious and avoid low-quality spammy directories.
#9 Create Infographics:
Create visually appealing infographics with valuable information and send them to the websites that you target to get a backlink from, not these shareable infographics attract a lot of backlinks because everyone wants to use attractive backlinks in their blogs, and in credits, they will be happy to give you a backlink.
Conclusion
These are some effective strategies to get some great backlinks and don’t just focus on creating backlinks for your website. SEO is a comprehensive approach to a lot of things, like creating great content and optimizing web vitals.
If you want any help with the SEO of your website, book a free consultation call with us.